Artemisas: Design for Feminist Democracy & Social Change
Long-term design consultant supporting Colombian feminist organization working at intersection of women's rights, democracy, and peace. Delivered comprehensive visual communications—from brand identity to campaign design, report layouts to video editing, broadcast production to educational program branding—amplifying advocacy for feminist political transformation across Latin America.
The Organization
The Artemisas Foundation emerged in 2017 through the La Hoja project (documented in the Paqua case study)—working with women victims of Colombia's armed conflict toward economic autonomy.
In 2020, Artemisas reactivated under COVID-19 pandemic, recognizing the need for citizens and civil society to face the worst social and economic crisis in recent history.
Artemisas's mission: Consolidate collective power through solidarity networks and affective publics that work for positioning, visibility, expansion, and emergence of feminist agendas.
Three strategic lines: Women, Democracy, Peace.
The organization connects with Colombia's civic ecosystem to articulate political advocacy processes, focus on gender and feminism training, and strengthen democratic systems across Latin America.
They believe achieving collective power requires strengthening advocacy and participation processes through new ways of communicating and creating narratives.
That's where I come in.
My Role: Design Consultant
As long-term consultant for Artemisas, I provide comprehensive visual communications support across all organizational activities. This isn't a single project—it's ongoing collaboration supporting feminist political transformation.
Brand Identity & Visual Systems
I've developed multiple visual identities for Artemisas programs and campaigns:
Logo design for organizational identity and sub-programs Campaign branding for advocacy initiatives Visual language systems that maintain consistency across diverse activities Graphic templates enabling the team to create materials independently
Each identity communicates feminist values, political clarity, and accessibility while being visually compelling enough to cut through crowded media landscapes.
Editorial Design: Reports & Publications
Feminist organizations produce knowledge—research reports, program evaluations, educational booklets, advocacy documents. These materials need to be:
- Visually accessible — Complex information presented clearly
- Professionally credible — Taken seriously by policymakers and funders
- Engaging — Actually read by target audiences
I design layouts for reports and booklets that tell the story of Artemisas's programs:
Information hierarchy that guides readers through complex content Data visualization making statistics and findings comprehensible Photography integration centering the women whose stories are being told Print and digital optimization for multiple distribution channels
Campaign Design
Political advocacy requires rapid-response visual communications. When Artemisas launches campaigns on gender-based violence, democratic participation, or peace-building, I create:
- Social media graphics optimized for Instagram, Facebook, Twitter, TikTok
- Print materials for street actions and community organizing
- Digital assets for website and email campaigns
- Visual storytelling that communicates urgency and possibility
Campaign design isn't decoration—it's strategic messaging through visual means.
Video Production & Editing
I've edited videos for Artemisas covering:
Educational content for workshops and training programs Campaign videos for advocacy initiatives Documentary content capturing program impact Social media content adapted for platform-specific formats
Video editing for advocacy requires balancing emotional impact with informational clarity. The goal is always to move people toward action.
Broadcast Production
I've supported broadcast production for multiple shows, including:
Escuela +F — Educational program on feminism
Escuela Cayena — Training program on gender and democracy
Other ongoing programs requiring technical and creative support
My role includes:
Production design — Visual elements, graphics, lower thirds Technical setup — Ensuring broadcast quality Post-production — Editing and optimization for distribution
Why This Partnership Works
Shared values. I believe feminist democracy is essential for Colombia's future. Artemisas embodies that commitment.
Long-term collaboration. This isn't transactional work. I understand the organization's voice, values, and strategic priorities deeply.
Flexibility. Advocacy organizations have unpredictable needs. I provide support as required—sometimes intensive campaign work, sometimes steady background production.
Pro bono commitment. Like KUASA, I largely volunteer my time because I believe in the mission.
Skills Demonstrated
Brand identity design for social movements Editorial design for advocacy publications Campaign design for rapid-response political communications Video production and editing for educational and advocacy content Broadcast production for ongoing programming Long-term organizational partnership requiring deep alignment and trust
Testimonial
Juliana Hernández, Artemisas Leader, can provide testimonial about this ongoing collaboration.
Legacy
Artemisas continues growing its influence across Latin America. The visual communications I provide help amplify their voice, making feminist advocacy more accessible, more compelling, and more effective.
This is design in service of feminist political transformation.